Reaching Today’s Younger Generations

If you’ve ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you’ve been looking for. In this new book, speaker, CEO, and generational expert Mark C. Perna shares the strategies that have given educators, employers, and parents the power to answer why in the classroom, the workplace, and beyond — making a bigger difference as we unleash the incredible potential of the Why Generation.

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Explore The Book

Answering Why

Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations is more than just a book on generational differences. It’s a distillation of the most impactful and useful strategies Mark has pioneered throughout a career devoted to education and workforce development. And it’s a message that everyone needs to hear.
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What people are saying

“This is an amazing book you can apply to every area of your life. Educators, trainers, and anyone working with young people today will discover the tools and strategies to build direction, motivation, and passion in these pages.”
– Brian Tracy
Best-Selling Author of 86 Books

“Perceptive…reasonable and thought-provoking arguments all.”
– Publishers Weekly

“Answering Why will help inform your thinking about how to adjust to an ever-evolving workforce, enabling the reader to create scalable solutions to employee engagement and other workforce opportunities.”
– Jeff Fromm
President FutureCast, Keynote Speaker & Author, Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z

“Written for those looking to hire and retain Generations Y and Z, this book outlines who they are and how we can empower them to turn the business world on its head.”
– Christine Hassler
Generational Expert, Keynote Speaker, Best-Selling Author

“Mark Perna truly understands how the older and younger generations work (and sometimes don’t work) together. His insights will spark productive conversations and challenge the stigmas that have held the younger generations back in today’s workforce.”
– Adam Robinson
Founder and CEO of Hireology and author of The Best Team Wins

“This is an essential read for anyone looking to influence education and the greater global economy while lessening the skills gap crisis.”
– CyLynn Braswell
Executive Director, College & Career Readiness at Northwest Independent School District

“I believe we can empower today’s younger generations to make a bigger difference than ever before.”
— Mark C. Perna

“Hearing the branch creak can be an amazingly effective motivational tool. It is during these critical experiences in life that real change is possible because it causes us to focus, plan, and take the necessary action to achieve decisive goals and keep from falling.”
— Mark C. Perna

“Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential.”
— Mark C. Perna