Reaching Today’s Younger Generations

If you’ve ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you’ve been looking for. In this award-winning bestseller, speaker, CEO, and generational expert Mark C. Perna shares the strategies that have given educators, employers, and parents the power to answer why in the classroom, the workplace, and beyond — making a bigger difference as we unleash the incredible potential of the Why Generation.

Mark C. Perna Book - Answering Why

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Answering Why


Bestselling Winner of 7 National Book Awards

Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations is more than just a book on generational differences. It’s a distillation of the most impactful and useful strategies Mark has pioneered throughout a career devoted to education and workforce development. And it’s an award-winning message that everyone needs to hear.

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“I believe we can empower today’s younger generations to make a bigger difference than ever before.”
— Mark C. Perna

“Hearing the branch creak can be an amazingly effective motivational tool. It is during these critical experiences in life that real change is possible because it causes us to focus, plan, and take the necessary action to achieve decisive goals and keep from falling.”
— Mark C. Perna

“Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential.”
— Mark C. Perna