Posted August 21, 2020 by Mark Perna
Tease: Generation Z wants to change the world—and they want to do it, at work. Today on The Perna Syndicate, find out why this matters to your workplace culture.
Ep 10B show:
Hello, and welcome to The Perna Syndicate! Today, we’re talking Gen Z and one of the major drivers of their success in the workplace. According to a recent study by Girls With Impact, fully 45% of Gen-Z want to work for a company that makes a positive difference in the world. They also intend to donate some of their earnings to the causes they care about, thus making a double impact.
Born between the early 1990s and mid-2000s, Gen Z comprises roughly 33% of the world’s population and is projected to overtake Millennials in sheer numbers this year. The impressive size of this generation makes it critical for employers to understand, engage, and retain them.
For Gen Z, paycheck is important—but purpose is imperative. Yes, this generation wants financial security, but they are not willing to sacrifice their vision of a better world to pay the bills. Simply put, Gen Z doesn’t want to work for a company where pursuit of the almighty dollar is the only outcome. They want more—and that’s a good thing.
A company culture of giving back has always been foundational to attracting and retaining talented workers, but today, companies must take an even more proactive approach. Younger workers are actively searching for employers who want to make a positive difference. When we appreciate this fact and make giving back part of our workplace culture, Gen Z will be engaged, challenged, and motivated to put forth their fullest effort.
Dive deeper into the mind of the younger generations in my award-winning bestseller, Answering Why—available in hardcover, ebook, and audiobook on Amazon.com.