12 - Competitive Advantage Technical

Posted August 25, 2020 by Mark Perna

Episode: 12-competitive-advantage-technical

Tease: A competitive advantage today is so more than good grades alone. Today on the show, we’re talking about the power of technical skills…stay tuned.

Ep 12 show:

Yesterday on the show, we talked about how parents share a universal desire to give their kids a competitive edge in life. In the past, good grades were enough for a person to succeed in their career. But not anymore. Today’s competitive advantage has a little more to it. 

Young people still need academic knowledge, of course, but to really win in the current competitive hiring market, they also need technical competency and, perhaps most elusive of all, professional (or soft) skills. 

We all understand the power of having robust academics, so let’s look at the next component in depth. Technical competency (or hard skills) can be gained in a variety of ways, including career-focused programs, internships, apprenticeships, licensures, and more. Even part-time employment can deliver technical abilities to some degree. 

Many employers are now looking at demonstrable skills and experience rather than the letters behind an applicant’s name. They’re more interested in what the applicant can do than in the education that person has accumulated. 

Whether they’re college, career, or military bound, every young person can benefit from the challenge of mastering a technical ability. Participating in a career-focused program in high school doesn’t limit your career options; it actually expands them. Possessing a set of marketable, real-world skills can help young people earn an above-average wage as they fund the next step of their higher education. It’s a win-win. 

Add professional skills to the package and you’ve got a real competitive advantage, no matter what career is in view. We’ll dive into professional skills tomorrow—so tune in. 

For more insights from The Perna Syndicate, visit me at MarkCPerna.com, where I post fresh content and episodes weekly.  

 


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Mark Perna
Mark C. Perna is an international speaker and bestselling author. He also serves as CEO of TFS Results, a strategic consulting firm at the forefront of the national paradigm shift in education and workforce development.
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