243 - Some Won’t

Posted July 14, 2021 by Mark Perna

Episode: 243

Episode Title: Some Won’t

When you’re selling a product or idea, some will buy into it—and some won’t. Let’s talk about the ones who won’t, next up on The Perna Syndicate.

 

Ep 243 show:

Welcome—you’re now in The Perna Syndicate! This week, we’re talking about the popular sales and marketing philosophy called the SW4 Technique. It goes like this: some will, some won’t, so what, someone’s waiting. 

 

Early in my career I was a sales rep in the printing industry. And during that time, I learned a whole lot about the some that won’t. 

 

Everyone I called on seemed to have a reason not to purchase from the company I represented. It was too much bother to switch suppliers. They didn’t need what we were selling. They didn’t have time to meet with me. They were happy with what they already had. And so on. 

 

If I hadn’t been careful, all that rejection could really have messed with my head—and turned me off sales for life. Instead, I took that emotion and funneled it into becoming better at my job. I read books, I listened to talks, I did everything in my power to improve my pitch. 

 

And things began to turn around. There were still plenty of people who weren’t interested, but I learned to get past that and onto the next opportunity. 

 

I recently heard a saying that I really like: rejection is redirection. Isn’t that a great perspective? I’m not saying that rejection feels good, because it never does, no matter how seasoned you are. But you can use it to reflect, redirect, and retool your efforts to make a difference. 

 

So some will, some won’t…is the next step, “so what,” really the right attitude when someone won’t buy into what you’re offering? Let’s talk about it on tomorrow’s episode of The Perna Syndicate. See you then!


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Mark Perna
Mark C. Perna is an international speaker and bestselling author. He also serves as CEO of TFS Results, a strategic consulting firm at the forefront of the national paradigm shift in education and workforce development.
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