About Mark C. Perna
Mark C. Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic consulting firm whose mission is to share and support every client’s passion for making a difference. Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people, both in the classroom and on the job.
After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. Parents, schools, districts, businesses, and state organizations across North America have successfully used Mark’s insights and strategies to connect more effectively with the younger generations. In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today’s young people, including the TFS Education with Purpose® philosophy and highly popular Career Tree® strategy, among others. Mark, who interviews on radio shows, television, and podcasts, is often cited as the national expert in education enrollment, retention, and performance.
A dynamic and motivational public speaker, Mark frequently delivers keynote speeches at national and statewide events and spoke at Harvard University by special invitation. His genuine personality and warm sense of humor make him a fun and memorable communicator that people connect with immediately. He regularly addresses both small groups and massive crowds in his capacity as a generational and performance expert, reaching thousands of educators, parents, employers, and young people each year with his powerful message of change and empowerment.
At TFS, Mark heads an energetic team of talented professionals who share his vision of making a bigger difference in education and workforce development. TFS partners with schools, districts, businesses, and state organizations of all sizes to help them experience significant gains in enrollment, engagement, retention, and performance rates.
Mark has published numerous articles in national publications as a recognized voice in student engagement and success. His best-selling book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help educators, employers, and parents understand Generations Y and Z and inspire them to greater performance in all areas of life.
Mark enjoys inspirational movies, theater, travel, golf, wine, and time with his family—especially the latest Pernas, granddaughters Ellie and Lou Lou. He resides in Cleveland, Ohio.
TFS is a full-service strategic consulting and communications firm in Cleveland, Ohio, that empowers each client to create powerful connections with today’s younger generations. For more than 20 years, founder, author, and CEO Mark C. Perna has led the energetic and talented TFS team who share his vision of making a bigger difference.
Completely dedicated to workforce development and education, the TFS team is passionate about partnering with schools, districts, businesses, and state organizations of all sizes to help them experience significant gains in enrollment, retention, and performance rates. The company’s clients nationwide include Associated Builders and Contractors, Salem-Keizer Public Schools, Northwest Independent School District, and many others. Through innovative products like the TFS Career Tree®, the EnrollTrack® Online Enrollment System, and more, the company delivers the strategic tools to advance purpose-driven education and support educators’ efforts to engage more of the right students, in the right programs, for the right reasons.