How a Home Field Advantage Boosts Enrollment

When it comes to the enrollment process, a home field advantage is essential. And yet for many CTE organizations, it can feel impossible to take control of the application process from the moment a student shows interest until he or she is enrolled in a CTE program. There are a lot of reasons for this,… Read more »

Our Look at Insanely Simple: A Book Review

Why is Apple one of the most valuable companies on earth… and what can the education world learn from its unique culture? Insanely Simple is an insider’s look at Steve Jobs’ legendary business and marketing philosophy, summarized in one quote: “Simple can be harder than complex. You have to work hard to get your thinking clean to… Read more »

What Can Deliverables Do For You?

Powerful enrollment and recruitment results may start with a great idea and a strategic plan… but they don’t end there. To reach your prospective students and position your organization as a serious first choice for their education and training needs, a strategic plan by itself is not enough. The plan has to be fleshed out…. Read more »

NEWTECH & TFS: Making a Bigger Difference Together

Congratulations to NEWTECH Skill Center of Spokane, WA for increasing their enrollment 26.7% after just one year of implementing TFS’s strategic enrollment and retention process! With this increase, NEWTECH has jumped from 688 to 872 students. The NEWTECH team has joined the ranks of our passionate and dedicated clients who are making a positive difference,… Read more »

The Enrollment Funnel: Developing Strong Alumni Relationships

While it’s absolutely critical to attract more of the right students and keep them engaged through program completion, the Enrollment Funnel doesn’t end there. For your organization to enjoy long-term success, you need to have a value message and ongoing relationship with your alumni as well. The benefits of staying in touch with your alumni… Read more »

The Enrollment Funnel: Overcoming CTE Stigmas

In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it to keep your prospects, current students, and alumni engaged with your organization. This week, I want to talk about one of the biggest things that keeps students out of your enrollment funnel: CTE stigmas. We’ve… Read more »

The Enrollment Funnel: Creating Positive Emotions

In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it to keep your prospects, current students, and alumni engaged with your organization. In this upcoming series, I want to dive a bit deeper into some of the concepts we touched on in that article. This… Read more »

Your Brand, Part 2: Brand Continuity in Marketing Materials

Today’s blog is from our Art Director Greg Scheetz.   Part 1 of this topic focused on your organization’s logo and why a powerful and distinctive logo is so necessary to create brand recognition among your audience. But while your logo is absolutely critical, it’s not the whole story of a powerful brand identity. Now… Read more »

Your Brand, Part 1: All About Logos

Today’s article is from our Art Director Greg Scheetz. Brand consistency throughout your organization’s marketing materials offers you one massive advantage: recognition. And with that recognition comes familiarity. That familiarity, in turn, helps build trust and confidence among your audience. So just how do we go about building brand consistency? Let’s start with your organization’s… Read more »

Ten Days, One Chance

The first ten days of school… what comes to mind? For many of us, it’s schedules, syllabi, rules, and regulations as we acclimate ourselves and our students to the new school year. But from my years of research on increasing enrollment and retention with the Millennial Generation, I am convinced that we need to take… Read more »