The Enrollment Funnel: Overcoming CTE Stigmas

In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it to keep your prospects, current students, and alumni engaged with your organization. This week, I want to talk about one of the biggest things that keeps students out of your enrollment funnel: CTE stigmas. We’ve… Read more »

The Enrollment Funnel: Creating Positive Emotions

In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it to keep your prospects, current students, and alumni engaged with your organization. In this upcoming series, I want to dive a bit deeper into some of the concepts we touched on in that article. This… Read more »

Your Brand, Part 2: Brand Continuity in Marketing Materials

Today’s blog is from our Art Director Greg Scheetz.   Part 1 of this topic focused on your organization’s logo and why a powerful and distinctive logo is so necessary to create brand recognition among your audience. But while your logo is absolutely critical, it’s not the whole story of a powerful brand identity. Now… Read more »

Your Brand, Part 1: All About Logos

Today’s article is from our Art Director Greg Scheetz. Brand consistency throughout your organization’s marketing materials offers you one massive advantage: recognition. And with that recognition comes familiarity. That familiarity, in turn, helps build trust and confidence among your audience. So just how do we go about building brand consistency? Let’s start with your organization’s… Read more »

Ten Days, One Chance

The first ten days of school… what comes to mind? For many of us, it’s schedules, syllabi, rules, and regulations as we acclimate ourselves and our students to the new school year. But from my years of research on increasing enrollment and retention with the Millennial Generation, I am convinced that we need to take… Read more »

Crafting Compelling Program Copy Points

Writing program copy points… it sounds easy, right? Just dash off three or four quick bullets that describe what students can expect to learn in your program, and voila! They’ll be lining up on your doorstep. Well, not exactly. Though it seems counterintuitive, today’s education marketing should be less about the education and more about… Read more »

Dripping Your Message with the Rain Effect

What’s the Rain Effect? No, it’s not a water-filled activity where students get doused (fun as that might be!). The Rain Effect we’re talking about is a marketing strategy that “drips” your organization’s value messaging onto your prospects. The goal is to saturate them with your value proposition to the point where they apply for… Read more »

Creating Students for Life!

Using The Funnel To Be Enrollment Rich. Enrollment marketing is not just about enrollment; it is about creating relationships and serving your community or target audience for many years. I call this “Creating Students for Life!” It is a principle that applies to administrators, teachers, and critical support team members, all of whom have the… Read more »

Marketing… We Don’t Need No Stinking Marketing!

True, the exact line from Mel Brooks’ classic Western spoof, Blazing Saddles is “Badges … we don’t need no stinking badges,” but it must be an effective eye catching headline, because after all, you did begin to read this article. So, how do you make your school’s programs stand out and get noticed like that… Read more »