Career Convo #6: Building Your Child’s Competitive Advantage

Posted May 20, 2020 by Mark Perna

It’s time for another #careerconvos post! Today, it’s all about the competitive advantage—what it is, why your child needs it, and how to start building it.

A competitive advantage is something unique about your child as an employee. It sets them apart from others who may be vying for the same position and, in a crowded field of candidates, makes it a no-brainer for a hiring manager to pick them.

For many employers, a compelling competitive advantage is simply an employee who displays sterling professional/soft skills. The technical requirements of a career, while important, can often be learned on the job, but innate traits and habits like work ethic, communication, ability to accept feedback, confidence, leadership, flexibility, integrity, critical thinking, problem-solving, work-life balance, punctuality, stress management, and many more.

In this convo, talk about what makes your child unique and how important it is to stand out from the crowd. You can ask questions like these:

  • What qualities, attitudes, and ideas make you different from others?
  • What do you have that others do not?
  • What do you need to work on or learn?

Your child has many opportunities to develop valuable professional skills as they begin to navigate life with increasing independence and maturity. Cheer them on in this journey!

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About The Author
Mark Perna
Mark C. Perna is an international speaker and bestselling author. He also serves as CEO of TFS Results, a strategic consulting firm at the forefront of the national paradigm shift in education and workforce development.
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