Category: Best Practices

The Roots of Achievement, Part 1: Academics

Posted September 23, 2019 by Mark Perna A successful education and career path is like a tree. We see and admire the sturdy trunk, the spreading branches,...

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Education with Purpose: A Paradigm Shift

Posted April 23, 2019 by Mark Perna Direction. Confidence. Marketable skills. Passion. All of these things are essential ingredients in a person’s lifelong success—and it’s the laudable...

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Be Brief

Posted November 29, 2018 by Mark Perna “I didn’t have time to write a short letter, so I wrote a long one instead.” -– Mark Twain I...

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The Impact of Strategic Communication to Reach Your Audience

Posted October 9, 2018 by Mark Perna I’ve written before about what I call “the Rain Effect,” where you drip value messages onto your target audiences until...

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TFS Founder’s Perspective: The Competitive Advantage of a Planning Culture

Posted January 22, 2018 by Mark Perna “Failing to plan is planning to fail.” — Allan Lakein I’m convinced that the art of productive planning is largely...

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Top Career Exploration Resource Websites

Posted December 12, 2017 by Mark Perna When it comes to educational choices and career direction, young people today don’t know what they don’t know. It’s not...

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Recruiting More Right Students with the Career Tree

Posted November 30, 2017 by Mark Perna The Career Tree ignites the motivation of your current students, but it’s also an amazing recruitment tool. Yes, it’s the...

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Opening the Eyes of Parents

Posted November 13, 2017 by Mark Perna Before you can reach students, you have to reach their parents. If you’re trying to connect with young people on...

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Founder’s Perspective: Investing in an Enrollment and Retention Driven Culture

Posted September 25, 2017 by Mark Perna Getting more of the right students, in the right programs, for the right reasons: this has been my mantra for...

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The Career Tree: Creating a Narrative That Changes the Game

Posted September 11, 2017 by Mark Perna What’s the Career Tree? I mean, what IS it? If you answer it’s a great wall graphic used in classrooms...

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