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The Impact of Strategic Communication to Reach Your Audience
Posted October 9, 2018 by Mark Perna
I’ve written before about what I call “the Rain Effect,” where you drip value messages onto your target audiences until...
Career Education Reality #3: It’s for Everyone
Posted March 26, 2018 by Mark Perna
In this series, we will be looking at several foundational realities of career-focused education in today’s rapidly changing economy. Today’s...
Recruiting More Right Students with the Career Tree
Posted November 30, 2017 by Mark Perna
The Career Tree ignites the motivation of your current students, but it’s also an amazing recruitment tool. Yes, it’s the...
Opening the Eyes of Parents
Posted November 13, 2017 by Mark Perna
Before you can reach students, you have to reach their parents. If you’re trying to connect with young people on...
Founder’s Perspective: Investing in an Enrollment and Retention Driven Culture
Posted September 25, 2017 by Mark Perna
Getting more of the right students, in the right programs, for the right reasons: this has been my mantra for...
The Entrepreneurs: Generation Z and CTE
Posted August 6, 2017 by Mark Perna
Generation Z, also called the Internet Generation, is growing up fast. Born roughly starting in 1996, America’s youngest generation is...
Millennials & Respect: Why It Matters So Much
Posted March 1, 2016 by Mark Perna
Educators, employers, and parents often struggle to understand why the younger generations do not show them respect in the classroom,...
Best Practice: The Online Student Portfolio
Posted December 8, 2015 by Tom Schultz
Often we associate strategic planning with long meetings that generate paperwork no one reads — but that is most definitely...
Best Practice: The Career & College Prep Handbook
Posted November 10, 2015 by Tom Schultz
In my previous blog we talked about strategic planning, why it matters, and how one organization used our intensive process to vault...
Coaching Students to Become Dynamic Program Ambassadors
Posted October 13, 2015 by Mark Perna
A student who is passionate about their education will light up other students with that same enthusiasm like nothing else...
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