Category: Enrollment & Retention

The Impact of Strategic Communication to Reach Your Audience

Posted October 9, 2018 by Mark Perna I’ve written before about what I call “the Rain Effect,” where you drip value messages onto your target audiences until...

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Career Education Reality #3: It’s for Everyone

Posted March 26, 2018 by Mark Perna In this series, we will be looking at several foundational realities of career-focused education in today’s rapidly changing economy. Today’s...

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Recruiting More Right Students with the Career Tree

Posted November 30, 2017 by Mark Perna The Career Tree ignites the motivation of your current students, but it’s also an amazing recruitment tool. Yes, it’s the...

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Opening the Eyes of Parents

Posted November 13, 2017 by Mark Perna Before you can reach students, you have to reach their parents. If you’re trying to connect with young people on...

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Founder’s Perspective: Investing in an Enrollment and Retention Driven Culture

Posted September 25, 2017 by Mark Perna Getting more of the right students, in the right programs, for the right reasons: this has been my mantra for...

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The Entrepreneurs: Generation Z and CTE

Posted August 6, 2017 by Mark Perna Generation Z, also called the Internet Generation, is growing up fast. Born roughly starting in 1996, America’s youngest generation is...

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Millennials & Respect: Why It Matters So Much

Posted March 1, 2016 by Mark Perna Educators, employers, and parents often struggle to understand why the younger generations do not show them respect in the classroom,...

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Best Practice: The Online Student Portfolio

Posted December 8, 2015 by Tom Schultz Often we associate strategic planning with long meetings that generate paperwork no one reads — but that is most definitely...

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Best Practice: The Career & College Prep Handbook

Posted November 10, 2015 by Tom Schultz In my previous blog we talked about strategic planning, why it matters, and how one organization used our intensive process to vault...

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Coaching Students to Become Dynamic Program Ambassadors

Posted October 13, 2015 by Mark Perna A student who is passionate about their education will light up other students with that same enthusiasm like nothing else...

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