Category: Enrollment & Retention

Planning an Effective Career Night

Posted September 21, 2015 by Mark Perna Imagine an evening where prospective students and their parents could experience your programs hands-on, engage with current students who are...

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Online Enrollment: A Key Decision-Making Tool

Posted September 8, 2015 by Matt Perna In my previous blog about online enrollment, I talked about the necessity for a competitive home field advantage in the...

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NEWTECH & TFS: Making a Bigger Difference Together

Posted June 16, 2015 by Mark Perna Congratulations to NEWTECH Skill Center of Spokane, WA for increasing their enrollment 26.7% after just one year of implementing TFS’s...

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The Enrollment Funnel: Developing Strong Alumni Relationships

Posted May 26, 2015 by Mark Perna While it’s absolutely critical to attract more of the right students and keep them engaged through program completion, the Enrollment...

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The Enrollment Funnel: Overcoming CTE Stigmas

Posted May 12, 2015 by Mark Perna In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it...

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The Enrollment Funnel: Creating Positive Emotions

Posted April 30, 2015 by Mark Perna In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it...

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Ten Days, One Chance

Posted February 25, 2015 by Mark Perna The first ten days of school… what comes to mind? For many of us, it’s schedules, syllabi, rules, and regulations...

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Crafting Compelling Program Copy Points

Posted February 10, 2015 by Mark Perna Writing program copy points… it sounds easy, right? Just dash off three or four quick bullets that describe what students...

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Dripping Your Message with the Rain Effect

Posted January 20, 2015 by Mark Perna What’s the Rain Effect? No, it’s not a water-filled activity where students get doused (fun as that might be!). The...

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Creating Students for Life!

Posted October 13, 2014 by Mark Perna Using The Funnel To Be Enrollment Rich. Enrollment marketing is not just about enrollment; it is about creating relationships and...

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