Category: Marketing

Opening the Eyes of Parents

Posted November 13, 2017 by Mark Perna Before you can reach students, you have to reach their parents. If you’re trying to connect with young people on...

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Marketing’s Not My Job — Or Is It?

Posted April 10, 2017 by Mark Perna Have you ever debated, argued, or persuaded? Have you ever tried to convince someone of the value of your viewpoint?...

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What’s Your Social Media Strategy?

Posted February 27, 2017 by Mark Perna Does your organization really need a robust social media strategy? Notice that I’m not asking, “do you need social media?”...

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Social Media: Why It Matters for YOU

Posted February 10, 2017 by Mark Perna Social media is here to stay, and it’s not hard to see why. Our desire to connect with others is...

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Reaching the Adult Learner

Posted April 26, 2016 by Mark Perna As community colleges, technical colleges, and career and technical centers know, gaining a competitive edge in the workplace doesn’t just...

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What’s a Boilerplate and Why Use It?

Posted April 11, 2016 by Mark Perna One of the simplest and yet most-neglected marketing tools I know of is the humble boilerplate. A boilerplate is a...

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Ask TFS: Our Most Frequently Asked Questions

Posted January 25, 2016 by Amy Timco At TFS, we often hear similar questions about our products and services. Here’s a quick list of some of our...

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Best Practice: The Career & College Prep Handbook

Posted November 10, 2015 by Tom Schultz In my previous blog we talked about strategic planning, why it matters, and how one organization used our intensive process to vault...

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What Can Deliverables Do For You?

Posted July 14, 2015 by Kristy Warrell Powerful enrollment and recruitment results may start with a great idea and a strategic plan… but they don’t end there....

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NEWTECH & TFS: Making a Bigger Difference Together

Posted June 16, 2015 by Mark Perna Congratulations to NEWTECH Skill Center of Spokane, WA for increasing their enrollment 26.7% after just one year of implementing TFS’s...

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