Category: Marketing

The Enrollment Funnel: Developing Strong Alumni Relationships

While it’s absolutely critical to attract more of the right students and keep them engaged through program completion, the Enrollment Funnel doesn’t end there. For your organization to enjoy long-term success, you need to have a value message and ongoing relationship with your alumni as well. The benefits of staying in touch with your alumni… Read more »

The Enrollment Funnel: Overcoming CTE Stigmas

In “Creating Students for Life,” we talked about the enrollment funnel, why it works, and how you can use it to keep your prospects, current students, and alumni engaged with your organization. This week, I want to talk about one of the biggest things that keeps students out of your enrollment funnel: CTE stigmas. We’ve… Read more »

Your Brand, Part 2: Brand Continuity in Marketing Materials

Today’s blog is from our Art Director Greg Scheetz.   Part 1 of this topic focused on your organization’s logo and why a powerful and distinctive logo is so necessary to create brand recognition among your audience. But while your logo is absolutely critical, it’s not the whole story of a powerful brand identity. Now… Read more »

Your Brand, Part 1: All About Logos

Today’s article is from our Art Director Greg Scheetz. Brand consistency throughout your organization’s marketing materials offers you one massive advantage: recognition. And with that recognition comes familiarity. That familiarity, in turn, helps build trust and confidence among your audience. So just how do we go about building brand consistency? Let’s start with your organization’s… Read more »