Category: Strategic Planning

The Impact of Strategic Communication to Reach Your Audience

I’ve written before about what I call “the Rain Effect,” where you drip value messages onto your target audiences until they become saturated with the story and then act on that knowledge. These “drips” can be anything: postcards, billboards, brochures, letters, visits, career nights, showcases, community involvement events, radio spots, and any other way to… Read more »

Why Organizations Need a Rally Point

What’s a rally point? It’s the common ground an organization stands on, the one destination that everyone in the organization wants to reach. A powerful rally point brings people together—even people with different priorities and agendas—in support of a common goal. In the military, during a mission a rally point is an actual physical location… Read more »

Strategic Planning: Launching Lifelong Learning at FLC

In previous blogs I’ve discussed how the TFS strategic planning process can operate within an established organization. Today, I want to share this perspective from a brand-new technical training center, still in the early phases of creating its facility and building its program offering. I want to thank three of my team members at the… Read more »