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The Perna Syndicate is all about shifting the paradigm—in education, careers, workforce development, and the new multigenerational workplace. Along the way, we’ll also talk personal motivation and strategies for success.
Hosted by bestselling author and dynamic keynote speaker Mark C. Perna, The Perna Syndicate opens the playbook for success, both for you and the young people you influence as a parent, educator, or employer. In today’s new and challenging economy, every generation is looking for a fresh perspective on career, life, and success. Cultivated over a lifetime in marketing, consulting, and keynote speaking, Mark’s motivational strategies can empower you with the insights and tools to make a difference.
With a remarkably positive message about today’s younger generations, The Perna Syndicate will shift your paradigm. Though they’re often painted in a negative light, millennials and Generation Z have incredible potential to change the world. The Perna Syndicate delivers game-changing ideas to unleash the true passion, purpose, and performance of today’s younger generations—whether at home, at school, or on the job. You’ll unlock the best-kept secrets of today’s younger generations: how they think, what makes them tick, and how to connect with them at a deeper level.
After successfully parenting two millennials as a single father, Syndicate host Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. His award-winning bestseller, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, has empowered parents, schools, districts, businesses, and organizations across North America to connect more effectively with the younger generations. At Forbes.com, Mark’s weekly articles focus on shifting the workplace paradigm and navigating today’s four-generation workforce dynamic.
What is an Alexa Flash Briefing?
Alexa Flash Briefings are a new way to hear your daily dose of news and inspiration. Check out this video to find out how easy it is to start getting Alexa Flash Briefings on your device or follow these simple steps:
- On your Alexa App, go to “Settings”
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- Go to “Flash Briefings”
- Click “Add Content”
- Search “Perna Syndicate” and select
- Click “Enable”
- Lastly, use command “Alexa, what’s my Flash Briefing?” to play
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Episode: 310
Episode Title: Closing the Back Door
While many companies bring new talent in the front door, they often forget to close the back door. Here’s what to do, next on The Perna Syndicate.
Ep 310 show:
Welcome to The Perna Syndicate! In today’s tight labor market, there’s a lot of buzz about how to attract young talent to fill the millions of open positions. And rightly so, especially when you consider that by 2025, Millennials will make up 75% of the working population.
But as companies are focusing their efforts on bringing new talent in the front door, many are forgetting to close the back door. Retention is just as important, if not more so, than recruiting. You can bring in all the talent in the world, but if you’re not retaining them for the long term, what’s the point?
This revolving door is a growing problem, as many workers are now leaving their jobs in pursuit of more flexible positions. There has to be an ongoing, internal experience that allows younger workers to connect with the organization, understand its bigger purpose, and stay engaged in its mission.
Employment with passion is the secret to retaining skilled workers who are invested in the company for the long haul. The shared vision of where we’re going is what binds everyone and everything together.
To stop people from leaving a job, you have to give them a reason to stay, beyond just the paycheck. They can earn that anywhere, so what makes your organization unique? What do they get as a co-contributor to your company’s success, that they can’t get anywhere else? What fuels passion for their career?
These are the questions companies must address to thrive in this fast-changing world—and close the back door on employee turnover.
Thanks for being part of The Perna Syndicate this week! For more insights on the younger generations at school and work, follow me on LinkedIn, Facebook and Twitter. We’ll see you back here next week on The Perna Syndicate.
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