Posted January 7, 2020 by Mark Perna
Robust employee development is the new, must-have perk for Millennial and Gen-Z workers. Mark’s article, “Rev Up Your On-The-Job Training To Attract And Engage Young Talent,” published at Forbes.com on November 12, 2019.
These days, the Why Generation—comprised of Millennials and Gen-Z—is seeking more and more from employers. Sure, they want the perks that everyone else wants, such as good pay and benefits, paid vacation days, and regular raises and promotions. More unique to their generation, they also want world-bettering purpose in their work at a much higher rate than older-gen workers. But what these coveted workers are craving most is this: a company culture with robust on-the-job training.
True to their moniker, the Why Generation is innately curious and inquisitive. While there are formal milestones of graduation and/or program completion in their education, they don’t see learning as something that ends. Instead, they expect to learn, reskill, and ask “Why?” throughout the rest of their working lives. Having grown up in a time of fast-paced technological advances, they recognize the simple truth that there will always be more to learn. With little faith that college will adequately prepare them, today’s young people are looking to employers to provide those training opportunities.
On-the job training may already be happening organically in your place of employment. It can be formal (in scheduled training sessions, webinars, and the like) or informal (such as a book discussion group). The following strategies can help you take it to the next level with a culture of ongoing professional development that will attract younger workers and keep them engaged.
Yes, young workers want a lot from their employers. But it works both ways. Why-Gen workers who show up for the perk of robust employee development will stick around to invest their talents, skills, and creativity back into the company. And companies that stop waiting for qualified workers to come to them and instead start proactively creating a homegrown, skilled workforce will win in the talent race.