Tag: Best Practices

Education with Purpose: A Paradigm Shift

Direction. Confidence. Marketable skills. Passion. All of these things are essential ingredients in a person’s lifelong success—and it’s the laudable goal of most educators in America to teach these attributes alongside their academic subjects. We want to help shape the next generation of intelligent, productive citizens who graduate with a bright future ahead. There’s no… Read more »

Be Brief

“I didn’t have time to write a short letter, so I wrote a long one instead.” -– Mark Twain I know just how Twain felt. Short and sweet messages that still convey our full meaning are harder to craft than long, drawn-out treatises. (That’s why truly powerful, memorable taglines are so elusive: they sum up… Read more »

The Impact of Strategic Communication to Reach Your Audience

I’ve written before about what I call “the Rain Effect,” where you drip value messages onto your target audiences until they become saturated with the story and then act on that knowledge. These “drips” can be anything: postcards, billboards, brochures, letters, visits, career nights, showcases, community involvement events, radio spots, and any other way to… Read more »

Why Organizations Need a Rally Point

What’s a rally point? It’s the common ground an organization stands on, the one destination that everyone in the organization wants to reach. A powerful rally point brings people together—even people with different priorities and agendas—in support of a common goal. In the military, during a mission a rally point is an actual physical location… Read more »

Top Career Exploration Resource Websites

When it comes to educational choices and career direction, young people today don’t know what they don’t know. It’s not their fault; many times, they just haven’t encountered the full range of possibilities available to them. As educators and workforce development professionals, we have the opportunity to open their eyes to the many diverse and… Read more »

Opening the Eyes of Parents

Before you can reach students, you have to reach their parents. If you’re trying to connect with young people on any level in the education and workforce development sectors, you may have experienced the challenge of gaining parental buy-in. Maybe it’s the value of career-focused education that they just don’t realize. Maybe you represent an… Read more »

New Career Tree Best Practice: Professional Skills Score

Today I’m eager to share with you an amazing Career Tree best practice developed by Great Oaks of Cincinnati, Ohio: the Professional Skills Score report. This tool, spearheaded by Assistant Dean of Instruction Mike Hart, builds an objective scoring structure and reports based on the Professional Skills Root of the Career Tree. This creates value… Read more »

What’s Your Social Media Strategy?

Does your organization really need a robust social media strategy? Notice that I’m not asking, “do you need social media?” As I shared in my previous blog, I think it’s pretty firmly established that social media is here to stay and we need to adapt our branding and marketing efforts around this new reality. No,… Read more »

Reaching the Adult Learner

As community colleges, technical colleges, and career and technical centers know, gaining a competitive edge in the workplace doesn’t just come with high school or even college graduation. The adult learner market is large and has great potential to grow, as a 2007 study demonstrated. The intervening years have only proven that fact as more… Read more »