Author
Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential. – Mark C. Perna
Answering Why

Mark’s first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, is based on his work with educational organizations and businesses across North America, alongside his personal experience as the father of two millennials. This award-winning bestseller distills the best insights, tools, and strategies Mark has pioneered during more than 25 years in education and workforce development.
Press

4 Ways Hiring And Recruitment Will Change In 2021
Across industries, talent acquisition will look a lot different this year. Mark’s article, “4 Ways Hiring And Recruitment Will Change... Read More »Blog

It’s Black Friday. But This Year, Less Is More
Like everything else in 2020, the holidays are going to be different this year. But is that really such a... Read More »Weekly Contributor at Forbes.com
Mark is a monthly contributor to Forbes.com, exploring careers, education, Gens Y & Z, the skills gap, and workforce development. He brings a new perspective to the conversation about today’s younger generations and what they’re truly capable of in our changing economy and workforce.