Author
Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential. – Mark C. Perna
Answering Why
Mark’s first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, is based on his work with educational organizations and businesses across North America, alongside his personal experience as the father of two millennials. This award-winning bestseller distills the best insights, tools, and strategies Mark has pioneered during more than 25 years in education and workforce development.
Press
Not Your Parents’ Career—Or Is It? Parents Exert Significant Influence On Kids’ Career Choices
Did you pick your career—or did your parents guide you to it? A new study uncovers the extent of parental influence on the career choices of Gen-X, Millennials and Gen-Z.
Read More »Blog
Check out these parent-focused episodes on The Perna Syndicate for actionable strategies from bestselling author, speaker, and fellow dad Mark C. Perna.
Read More »Weekly Contributor at Forbes.com
Mark is a monthly contributor to Forbes.com, exploring careers, education, Gens Y & Z, the skills gap, and workforce development. He brings a new perspective to the conversation about today’s younger generations and what they’re truly capable of in our changing economy and workforce.