Author
Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential. – Mark C. Perna
Answering Why
Mark’s first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, is based on his work with educational organizations and businesses across North America, alongside his personal experience as the father of two millennials. This award-winning bestseller distills the best insights, tools, and strategies Mark has pioneered during more than 25 years in education and workforce development.
Press
Why A Top-Notch Video Interview Matters So Much—For Companies And Candidates Alike
Video technology makes interviewing easier and more efficient—but the stakes are high, as a poorly conducted interview can turn away top candidates. Here’s how to make video interviews work for you rather than against you.
Read More »Blog
Why the Middle of Your Success Story Matters
Most success stories focus on the beginning and end. But what if you’re stuck in the middle?
Read More »Weekly Contributor at Forbes.com
Mark is a monthly contributor to Forbes.com, exploring careers, education, Gens Y & Z, the skills gap, and workforce development. He brings a new perspective to the conversation about today’s younger generations and what they’re truly capable of in our changing economy and workforce.