Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential. – Mark C. Perna


Late-Breaking Research Shows What Four Unique Generations At Work Really Want

In a historically tight labor market, a brand-new study uncovers the nuances of the multigenerational workforce. Mark’s article, “Late-Breaking Research... Read More »


The Roots of Achievement, Part 2: Experiences

Achievement doesn’t happen overnight. Like a tree, it has roots. And it’s the strength and depth of the roots that... Read More »
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Weekly Contributor at

Mark is a monthly contributor to, exploring careers, education, Gens Y & Z, the skills gap, and workforce development. He brings a new perspective to the conversation about today’s younger generations and what they’re truly capable of in our changing economy and workforce.

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