Answering Why:

The Why Generation is a term Mark coined to encompass both Generations Y (the Millennials) and Z (currently the youngest generation). These generations, together more than 100 million strong, are approaching their education, careers, and everything else in their lives with a strong desire to understand the purpose behind what they do. From the urgent skills gap crisis to the proven strategies to motivate and inspire our young people, this book will address the burning questions faced by educators, employers, and parents across the country.

In Answering Why, Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for schools and business across the country. Mark’s mission is to empower individuals, educators, employers, and parents to embrace the branch-creak crisis moments of life and make a meaningful connection with the young people they influence. This award-winning bestseller will help unlock the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference — which is exactly what they want.

Education Professionals

Today’s young people are capable of higher performance, and your job is to unleash their true potential. In Answering Why, discover the national best practices to empower your students and trainees to make the most of their educational and career journey.

Everyone in the world of education can benefit from these tools, including administrators, teachers, guidance counselors, and support staff in elementary schools, middle schools, high schools, career and technical centers, postsecondary training facilities, technical and community colleges, and universities.

Employers

The skills gap is real, and it’s affecting almost every industry in America. Answering Why provides the proven strategies you’ve been looking for to recruit, retain, and maximize the best young talent out there today.

Filled with real-world examples and interviews, this book offers invaluable insights on how business and industry groups can make the most of their relationships with Generations Y and Z, driving recruitment and retention success stories.

Parents

With more than 100 million people in today’s younger generations, you’re not alone in your parenting struggles. It’s a universal desire to help our kids become self-reliant and independent in this ever-changing world that has become considerably more competitive.

Today more than ever, parents need fresh insights and tools. Lean in as author and single dad Mark shares the motivational strategies that made the difference for his sons.

What questions does Answering Why answer?

Whether you’re an educator, employer, or parents, if you’ve ever asked any of the following questions, Answering Why is for you!

• What can we do to reach today’s young people and motivate them to higher performance in all areas of life?
• Why are the younger generations the way they are?
• How do generational differences affect the workplace?
• Are the younger generations really so unmotivated and entitled as they’re stereotyped to be?
• Why is parenting today different from previous times, and how can I do it successfully?
• Why are the crisis moments of life the catalyst for change?
• How is the educational paradigm changing in America?
• How can we improve employee retention and performance?
• How can we close the skills gap?