Answering Why - Videos

A collection of videos featuring Mark’s award-winning bestseller

Reader Reviews

Answering Why: The Award-Winning Bestseller
Game changer. Highly recommend. Compelling and motivating. These are just a few of the reviews from parents and educators who have read Answering Why. Discover what they’re raving about!

Book Promotion

ANSWERING WHY – By: Mark C. Perna
Introducing Answering Why, the award-winning bestseller by generational expert Mark C. Perna. Find out how to empower your children, students, and employees to perform at a higher level!

ANSWERING WHY – By: Mark C. Perna – Why You Should Read This Book
Author and performance expert Mark C. Perna sits down to talk about why he wrote Answering Why — and how it can help you unleash passion, purpose, and performance in younger generations. Listen in!

Interviews with Mark C. Perna

Answering Why: Key Takeaways – How to Create the Want-To
“If the want-to is strong enough, the how-to will come.” Generational expert and author Mark C. Perna talks about how to create true motivation in today’s younger generations. Watch now!

Answering Why: Key Takeaways – Light at the End of the Tunnel
The Light at the End of the Tunnel strategy motivates young people to persevere through their education and career training pathway. Bestselling author Mark C. Perna says that for young people today, the Light is all about lifestyle. Watch this quick video for more insights!

Answering Why: Key Takeaways – Hearing the Branch Creak
What does it mean to hear the branch creak — and why is it valuable? Award-winning author Mark C. Perna discusses why the branch creak causes a sense of urgency and fear of loss, and why those forces can propel us in a positive direction. Watch now!

Answering Why: Key Takeaways – Bridging the Generational Gap
Why are there so many differences between generations? Bestselling author and speaker Mark C. Perna discusses the reasons for the gap and how we can start bridging it. Watch to find out more!

ANSWERING WHY – By: Mark C. Perna – The Why Generation
Meet the Why Generation, comprised of the Millennials and Generation Z. Author, speaker, and CEO Mark C. Perna shares why he calls them the Why Generation and what this means for parents, educators, and employers. Watch now!

ANSWERING WHY – By: Mark C. Perna – Millennials are Amazing
The Millennials get a lot of bad rap, but author and generational expert Mark C. Perna sees them as an incredible generation — tenacious, talented, and full of promise. Find out why!

ANSWERING WHY – By: Mark C. Perna – Motivation from Apollo 13
“It wasn’t a miracle; we just decided to go.” Author, speaker, and CEO Mark C. Perna shares how this line from the movie Apollo 13 profoundly influenced his life and work in education and workforce development. Get inspired!

ANSWERING WHY – By: Mark C. Perna – Parents, Empower Your Children
Discover how the book Answering Why can empower parents to give their children a powerful competitive advantage, both in the classroom and in their future careers. Watch now!

ANSWERING WHY – By: Mark C. Perna – Educators, Empower Your Students
Generational and performance expert Mark C. Perna talks about how educators can best help students succeed in their education and career journey. It’s all about making young people career ready, period. Find out more!

ANSWERING WHY – By: Mark C. Perna – Employers, Empower Your Team
Author, speaker, and CEO Mark C. Perna talks about why today’s younger generations can be more than just employees and how employers can tap into what drives them. Find out how to engage these workers in your organization!

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